Taking B2B Marketing Emails to the Next Level


There are many ways to achieve more with B2B marketing, but many are moving away from the “old fashioned” methods, which now happens to include emails as well. Most think these emails naturally fall into the spam folder of potential clients and are never even looked at, which is true for those who send irrelevant information. It doesn’t matter what type of business you’re in or the services you offer. Your clients would have their reasons for considering your options, and it’s essential to try to figure out what those reasons are.

One of the best ways to get to the point would be to provide a drop-down menu with your subscription sign-up on the website. Instead of build a database with all the emails, allow clients to choose from various options. In addition to that, you need to provide to-the-point details, allowing potential clients to see what the email is about, what’s on offer and if it’s usable to them. Sure, you might not get business from every email, but since you target clients based on their needs. You’ll find a much higher success rate.

Below, we look at ways to improve your email marketing strategy by including a new feature with the subscription option on your website. With this information from website visitors, you’ll have an essential advantage above the others providing the same services and products.

Let your Clients Choose

Let’s use a car website for example. If you’re visiting a car website, you could be looking at the range for various reasons. Perhaps you’re interested in buying company cars, looking for delivery vehicles, transportation or whatever else.

Each visitor would be looking for something else and might not be interested enough to get in touch with a sales person right now but wants to know more. If they sign up for the emails, it won’t be long before they unsubscribe if the only thing they receive is information about sports cars.

So, to avoid people signing up and leaving, and to get the right leads. Add a feature to your subscription sign up that allows your visitors to choose the category they want to study. For example, the car website could provide categories such as private use, company cars, delivery, pickup and more. Each visitor would choose the division they need and trust that only relevant information would be supplied.

Keep the Emails to the Point – Mostly

It’s best to keep categorized emails precise and to the point, telling the interested client about the latest news that could provide an advantage of their current needs. This could include everything from new models, discounts, more info and much more.

While the email would focus on what they’d select, be sure to make your potential clients award of some other options that could relate to their needs as well. However, add this to the end of the email, allowing the focused information to be the star and convert into business.