I have been helping a small company get a strategic content generation service launched as part of my product management consulting lately and, in doing so, have stumbled on the theories of Content Marketing. It is an interesting, fast-growing side-effect of Web 2.0 – now that users are generating content, companies have to begin generating […]
Recently, I was lucky enough to have the opportunity to hear Jackie Huba, the author of “Citizen Marketers: When People are the Message”, speak about marketing in the Web 2.0 world. She made many great points, but when she talked about a Participation Strategy, I really took notice. Here are some of her ideas with some […]
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