One of the challenges facing product managers is the difficulty balancing daily crisis and strategic work, which often results in the strategic taking a back seat. However, product managers have a unique opportunity to add value when a crisis is presented to them by ensuring that the problem is properly defined. All you need is […]

Human Resource professionals know that a well-oiled product management organization improves the chances of success for new products while increasing the long-term profitability of existing products.  But let’s face it: HR is handed a tall order when asked to recruit for product management positions. For one thing, while account managers close deals and engineers design […]

In the first post I laid out the case for leadership in product management and outlined three primary aspects of a company [Leadership in Product Management – Effecting Organizational Alignment].  The second post addressed the importance of effecting leadership within the context of the two aspects of people and organizational culture [Leadership in Product Management […]

Few moments bring more credibility to product managers than when they are able to provide rock-solid market facts to defend their strategy against opinions or third-hand customer single data points raised earlier at the water cooler. Yet finding truly relevant, uncontested and trusted customer data is a daunting challenge. It is also time-consuming. Of course […]

I have been helping a small company get a strategic content generation service launched as part of my product management consulting lately and, in doing so, have stumbled on the theories of Content Marketing.   It is an interesting, fast-growing side-effect of Web 2.0 – now that users are generating content, companies have to begin generating […]