Posts Tagged ‘new product’

Product Managers Must Feel The Pain

Customer pain points are a good way to start an investigation about new products or even a major feature of your new release. Granted, and to paraphrase Henry Ford, customers familiar with horses won’t think to ask you about a car, but it is a starting point. The sales force is an invaluable source of […]

Thank You For This Great New Product Idea. Now What?

It is a well-known fact that new ideas come from your customers, partners, analysts, competitors and other industry influencers. Like it or not, your company looks upon the product management organization to organize these ideas. But how can a very busy product manager transform the “idea machine” into a fast, fair and simple, yet transparent […]

Are You Barking Up the Wrong Tree?

One of the challenges facing product managers is the difficulty balancing daily crisis and strategic work, which often results in the strategic taking a back seat. However, product managers have a unique opportunity to add value when a crisis is presented to them by ensuring that the problem is properly defined. All you need is […]

Bullet-Proof your Business Case in less than 8 hours

In a previous post, I presented a method that product managers can use to integrate the stakeholders’ inputs into their business case, rapidly assess their impact on specific goals and, as a result, increase everyone’s confidence in the quality of the decision regarding the business case. In the same post I then made the claim that […]

Business cases that work Part 1/2

There is a time in the life of a product manager where a justification is needed to start a new product, prove its value or expand its capabilities. As a product manager, you are competing against other company resources and a business case is a great opportunity to demonstrate to the company your judgment and […]