Posted on November 25, 2009, 7:23 pm, by Zack Hill.
Few moments bring more credibility to product managers than when they are able to provide rock-solid market facts to defend their strategy against opinions or third-hand customer single data points raised earlier at the water cooler. Yet finding truly relevant, uncontested and trusted customer data is a daunting challenge. It is also time-consuming. Of course […]
Posted on November 13, 2009, 8:01 pm, by Zack Hill.
In a previous post, I presented a method that product managers can use to integrate the stakeholders’ inputs into their business case, rapidly assess their impact on specific goals and, as a result, increase everyone’s confidence in the quality of the decision regarding the business case. In the same post I then made the claim that […]
Posted on October 22, 2009, 8:03 pm, by Zack Hill.
So the business case for your new product is completed and you are ready to present it to your execs. As suggested in a previous post, you have consulted with the key decision-makers prior to the presentation and of course they disagree with your numbers and/or your assumptions. Your ability to drive everyone to a consensus […]