Terrible Marketing Mistakes

Connecting with your customers is the main objective of any marketing campaign. You want the world to talk about your brand in a complimenting way, to refer people to your business and to achieve financial success by breaking through barriers of mediocrity. Marketing mistakes can rob you of ever achieving these ideals; it can lead to significant losses in revenue and even in some instances, incur some expenses on your side. Many marketing mistakes can be avoided, but to be able to prevent them, you first need to identify them.

Falling Short

Proper research is the vital backbone of your marketing campaign. Yet often it is considered as an optional step depending on the time and financial budget available. This can be a detrimental mistake. Research gives you a clear indication of how consumers will receive your marketing plan in general. If you will expose their desires and needs and indicate where and how you will be able to make the most impact with the smallest investment. Research is vital in the planning of packaging designs, price ranges and promotional preferences. Research is the initial step in any excellent marketing plan, never to be neglected.

USP – An Essential Element

Your unique selling point is that distinctive characteristic about your business which can be summed up in one sentence and is that one element that sets you apart from the crowd. The core principle of a USP is to indicate to possible customers on the quick, exactly how it will benefit from making use of your product or service and not the competition next door’s. When a USP is missing from your business, it indicates that you have lacked to identify what exactly it is that you offer. It will cause your business to fall into a mass of others just like you. Your business will lose out on desirability and profits.

Building Long Term Relationships

Finding new clients can be exciting and challenging, but also time-consuming and costly. Retaining existing customers and gaining repeat business from them is a much more robust form of marketing. Even though focusing on acquiring new clients is vital, it remains more profitable to build relationships with existing customers. Statistics show us that it is about five times the expense of selling to a new customer than an existing customer, hence don’t ever forget to market your business to the one who already supported you in the past.

Denying the Needs of Customers

Do you know exactly who your customers are? Do you know what their lives look like, what age and gender and race they are? Do you know what your clients need? Not knowing your customer base is denying them the right to require the things which you were supposed to deliver to them. To successfully market your business and brand, you need to be completely aware of what your clients need and how you can assist.

Hootsuite Saving You Time

Social media platforms play a vital role in any small and medium business’s marketing plan. It is affordable and enables marketers to specify the specific target groups which they want to reach. There are also many social media platforms available to establish a presence on, which is required for successfully building a brand. Yet for the most successful results, it is vital to do regular updates on all the platforms you have chosen. This can be a time consuming and daunting task. Unless you apply applications like Hootsuite. Hootsuite allows you to not only schedule your posts, post on various platforms at once and allow for repeats on specific jobs, but it also enables tracking the success of every campaign.

Wide Spread Success

Hootsuite is a Canadian company based in Vancouver. They are one of the most popular social media tools available and are already serving more than 10 million satisfied customers in more than 175 countries globally. Since they are operating internationally and are very much focused on delivering excellent client service, the application is available in a variety of languages, and they have offices based in eight different countries all over the world.

Easy Set-Up

The application has no limitation on who is allowed to register, and anyone in need of a simple and easy way to save time in their marketing plan can register. Users can register for a free account in a few easy steps. You will immediately be allocated with a username and password of your choice, and you are ready to link your social media accounts, post messages, schedule posts and view messages. This is all done online, and no downloads are required. Hootsuite works brilliantly with a variety of platforms including Instagram, Facebook, Twitter, YouTube, LinkedIn and more.

Hootsuite’s free plan allows for three different social media platforms and one user profile, and if you need more, you can register for a priced plan at $29 monthly. This paid profile will allow up to 10 profile links and the monthly fee is billed annually.

Brilliant Features

Hootsuite isn’t only for scheduling posts, but also help you to obtain metrics on the performance of your posts by gathering an impressive amount of data. This allows for in-depth analysis of your marketing campaign. The data generated becomes a valuable asset to be able to tweak your posts in your battle to achieve optimum results. Their influencer identification, listening, and engagement tools are vital in aiding you to achieve greater interest and being more successful in your brand building. Streams are another feature that can be added, and the activity on these streams can be displayed continuously. Through integration with Twitter, they can now also provide customer feedback.

For a straightforward and effective way to save time in your marketing plan, which predominantly relies on social media platforms, Hootsuite is recommended to make your life easy.

Additional Steps in Marketing Cycles

The last time we mentioned the marketing cycle, we looked at the markets you were aiming your products at, how to set goals and how technology could be advantageous. In this article, we will be digging a little deeper. A website should be the core of every marketing plan. Businesses without websites or at least a Facebook page, tend to be less trusted. This should also be your Rome, that all your marketing roads lead too. Pack it full of content for your potential customers, drawing their attention in, will improve your leadership growth.

Biyearly audits should be executed to stay ahead of the times. You do not want to bore your customers with stagnant content, this usually is your first interaction with a customer, and first impressions stick. If they do not enjoy their experience, they will not be back.

Web Design Features

Data breaching is rife in this day and age, so customers will be weary with the security you can provide for them. Follow these steps to provide better confidence in your customers.

  • Does my website feel clean?
  • Is it uncluttered with a defined but limited colour scheme?
  • Does the essential information stand out, or is it at least easy to find?
  • Can your website be viewed on multiple platforms?
  • Can people on the view it from their cell phones, tablets, and laptops?
  • Can it be easily viewed but the people back in the office, and does it adjust to all screen sizes?
  • Is your encryption of high standards?

Your content, as mentioned above, is how you are going to generate leads. We said the journey a buyer takes a few weeks ago, keep these steps in mind when creating your content, provide what is needed by them for each stage in this processed. An excellent example of this is not to consider your blog as a sales mechanism, but rather information you are freely providing. Make sure the content you provide is of the highest standards and worthy of your customer’s attention.

Consider your buyer as independent, as these days all B2B Buyers are. They want to research for themselves before deciding and do not like to be guided. Therefore, the information you provide must be the latest and not hard to find, but rather fall into their laps.

Three Steps in the Guide to Marketing

There are quite a few steps in this guide, but this week we will take a look at target markets, goal setting and using technology. Knowing your buyer is crucial. You need to know them inside out so that the content you choose to present to them is appealing and relevant. The channels you want to reach them and the message you wish for them will keep you top of mind if chosen correctly.

Do this, create a representation of your target customer, obviously this needs to be based on data drawn and analysed from your market research. Also, take your existing customers into account. Generally, the manufacturers will have more than one target market; typical personas in industrial manufacturing include:

  • Design engineers
  • Procurement officers
  • Maintenance, Repairs and Operation Managers
  • Research and development teams.

As you work on the representation of your buyers, you will gain more insight; you will learn what influence they have on the buying process. Before starting any activities, set goals. Goals are set so that you have a benchmark to measure against to optimise your effectiveness. Your desired outcome must be clear. And you should be able to answer who, what, when, where and why.

Measurable Goals

The goals you set should not only be measurable, but you should be able to track your progress too. A visual representation of this might be beneficial to all involved. While being ambitious, do not set goals you cannot achieve. This will lead to demotivation of your team and yourself and inevitably fail. So set realistic goals with all resources considered.

Not only should your goal match your needs, but it should also run adjacent and in conjunction with other bigger goals set. Completion dates and times should be precise. There should also be someone accountable for each purpose. This will make sure that tasks are completed chronologically and will keep day to day tasks from taking priority over the main goals.

Setting your SMART goals will help you keep ahead of your plans, and direct you in an alternative direction when you see that a route taken is not advantageous. Technology is at everyone’s fingertips these days. Why not use it to your advantage. The more automated your efforts are, the more your team can focus on the bigger picture, the more time they can spend on the essential things. Use applications and software like G Suite, Trello, Yelp, and HubSpot CMR to help you and your marketing team with reaching the important goals you have set for yourselves.

Business Product Explanations

Products, in general, are items sold by a developer, manufacturer or company to make money. If we put the shoe on the other foot, products are goods or services which people want or need to fulfil a specific function. A business product is the same thing, only they are made, or targeted at businesses instead of the individual, everyday consumer. Commodities, as with many other things in life, can be divided into various categories.

Companies buy entire buildings to build their empires. These facilities are needed to carry out the company or businesses operations. Facilities could include aviation hangars, a packaging plant, cold stores or factories and smaller examples are offices, storerooms, or headquarters. So, these are products in which to store, house, manufacture, build, produce and do administrative tasks.

Processed Materials and Components

Processed materials and parts are created by companies using raw materials. These materials and parts are usually sold to other businesses which include them in their final products, generally after putting them through a process. The materials and components produced or created by companies can sometimes be sold to the end consumer too.

Let us look at fibreglass, for example. Company 1 uses raw materials to produce fibreglass. Company 1 then sells the fibreglass to company 2 so they can make kits for beach buggies. However, company one might also sell the fibreglass to a local surfer (the end consumer) for him to patch his board.

Raw Materials

The manufacturing cycle always begins with fresh material. The raw material is extracted from the environment. This material is worked on and processed to produce a final product. This extends to the manufacturing process productions. The product will boast this raw material as a single element. The Raw materials are what is needed to make and produce absolutely everything you buy from a retailer.

Maintenance, Operating Supplies and Repairs

As with your house or apartment, companies need products to keep them moving forward like a well-oiled cog. Cleaning products, toiletries, light bulbs, and reams of paper are examples of these. These products or services are needed for operating, maintaining, and repairing the everyday items that are not directly involved in the final product. These supplies can also refer to longer-lasting items like computers, desks, office chairs and vehicles, among many others.

As I am sure you have guessed, not all purchases involve a physical item. Both businesses and consumers may spend money on a variety of professional but intangible goods. Examples of services that might be used by a company on a day to day or monthly or weekly cycle include cleaning services, security, brokers, lawyers, plumbers, recruiters and gardeners.