Johnson & Johnson Releasing Inclusive Hues for Band-Aid

The Johnson & Johnson Company has announced that many are claiming is long overdue. It was revealed that Band-Aid would release multiple skin tones for their adhesive bandages. This brand first came into existence during 1920, obtaining initial fame & fortune during the second world war. One century later & the introduction of African American Skin Tones is being implemented. Considering that millions of Black Lives fought & died during World War Two, it’s believed that Band-Aids should’ve immediately begun offering darker skin tones by 1940s.

Multiple critics disputed Band-Aids claims of being an inclusive corporation, noting various moments in history where they benefited from systematic racism. These remarks from critics were issued on Instagram when Johnson & Johnson announced the change. June 11th saw the Band-Aid Brand showcase five adhesive bandages, ranging in colour range for darker skinner tones. Their Instagram reveal noted that Band-Aid must do better, but when questioned on the release of their new line, PR Representatives ignored those consumers.

The Instagram Caption for this posting noted that Band-Aid hears the African Community & sees their pain, that this brand is listening to their concerns. It would then be confirmed that a new range of skin tone options will be released. However, PR Representatives didn’t name these communities by their proper political terms. Band-Aid claimed these adhesive bandages are for Brown & Black Communities, not African American or Latin America. It shows that systemic racism is very much alive at Johnson & Johnson.

Johnson & Johnson is benefiting these communities by releasing updated adhesive bandages, even if their decision is based on fear from the Black Lives Matter Movement. Hoping to avoid criticism, Johnson & Johnson is making a largescale donation to multiple charities in the BLM Movement.

Online Criticism

Consumers criticized the behaviour of Johnson & Johnson over the last 100 years with the Band-Aid Brand. One African American mentioned that it shouldn’t have taken a revolution to occur for Johnson & Johnson to understand this community bruises. It was also noted that Band-Aids main competitors altered their skin tone lines by 2014 to 2018, showing the outdated nature of this corporation.