Dominating Marketing Trends in 2019

Gaining an advantage over competitors is a challenging task. You need to remain on top of the latest trends. Marketing strategies chances regularly and the trends that dominate in 2019 include chatbots, interactive video content, IGTV, Instagram adds, Facebook adds and mobile-optimised marketing. Although it seems that chatbots are at the top of the list of trends this year.

Live Chat and Chatbots

Live chat and chatbots are far from new when it comes to technology, although there s a definite shift in communication options, ways or methods when it comes to marketing. Chatbots are showing up on most websites and according to recently released stats, the number of individuals that interact via chatbots each year is 1.4 billion. According to a survey over 80% of all businesses or companies are already planning on utilising chatbots by 2020.

80% of All Companies, Businesses & Casino Websites Plan to Utilize Live Chat by 2020

This means it is entirely reasonable to expect a massive increase in chatbots in 2019 as well as in 2020. If you are a business owner, you should strongly consider the use of this technology, if you are not already doing so. The one sure thing is that live chat to improve and ensure better service to the customer. It is more convenient as well as faster and more comfortable for clients to communicate with the business via online chatbots, instead of emails or even telephone.

Highly-Effective Client Services is Ensured via 24/7 Live Chat Availability

All the new online sports betting sites, as well as online casinos, have added live chat to their communication options. Even though casino and betting sites offer 24/7 entertainment, some only offer live chat during office hours. This decision can cost the operator considerably as online players expect to enjoy the same quality and quantity of services no matter the time of day or night. Due to international clients, 24/7 live chat facilities ensure that every player has access to the same benefits, initially promised by the business, casino or sportsbooks.

Chatbots’ Potential Benefits

A recent survey asked clients what benefits they would like to enjoy via the use of chatbots. The main benefit 64% of customers expect from the use of chatbots is 24 hours services, followed by 55% believing that instant response would be a significant advantage. 55% of survey participants also wanted instant answers to simple questions, while 51% felt it is the easiest way to communicate. 43% believes that it would resolve complaints quickly and 43% think it would guarantee a great customer experience. 37% of participants felt the service could provide detailed answers instantaneously, while 32% thinks it is a great way to enjoy friendly, helpful assistance when you need it most.

Chatbots can automatically pop-up once a visitor appears on a casino or business website to either boost conversation, announce a special deal or provide assistance. Studies found that via live that it is three times more likely that the visitor would purchase or register an account.