Archive for the ‘product marketing’ Category

Product Makers Racing to Advertise as Coronavirus Killers

Global manufacturers behind household products are strategizing how they can advertise their brands as coronavirus killers. One corporation has begun implementing its strategy, with Reckitt Benckiser confirming that they have a strain of the coronavirus. Under scientific laboratory definitions, this virus is named SARS-CoV-2. Reckitt Benckiser Inc is using an independent lab to determine if […]

LinkedIn Implementing Stories Feature

Since 2013 there has been a popular feature known as Stories. It’s been adopted by social media services like Instagram, Facebook, and Snapchat. It’s now one of the most popular ways of sharing personal information through your social media accounts, with now another service planning on implementing it to their platform. This will include the […]

Thirteen Year Product Marketing Campaign Terminated

Product Marketing Analysts were shocked with the unexpected headline that Cadbury had lost their thirteen-year partnership with the National Trust. It marks a significant loss for the United Kingdom youth, with Marketing Week being the news source that broke this story out. This decision wasn’t made by executives with the Cadbury Company but instead determined […]

Doritos 2020 Superbowl Marketing

It’s been more than two decades since PepsiCo Frito-Lay releases the Doritos Cool Ranch brand. Recently it’s suffered in popularity, resulting in profits dropping at high percentages. This has forced the Doritos brand to reposition this product into the 2020s, which is why this company is releasing a newly reformed Superbowl advertisement. This comes after […]

Heinz Releasing Honey & Siracha Hybrid Condiment

Consumers will be receiving a new savoury sauce in Spring 2020. The Heinz Corporation announced that they’re releasing a Honey and Siracha hybrid sauce, which they claim will be the best way to bring flavour to dozens of recipes. When this condiment is released to shelves in North America, there will be a product marketing […]