Archive for the ‘product marketing’ Category

Product Managers as Writers – Is Content the Newest Must-Have Product Feature?

I have been helping a small company get a strategic content generation service launched as part of my product management consulting lately and, in doing so, have stumbled on the theories of Content Marketing.   It is an interesting, fast-growing side-effect of Web 2.0 – now that users are generating content, companies have to begin generating […]

Does your Product Collateral Support your Sales Process?

In an earlier post, I advocated that marketers design their marketing launch plans to better serve the sales cycle process. I thought I should provide a few examples about how to achieve that objective. There are many sales methodologies out there, and every sale situation is different. However, sales cycle processes typically include at least four […]