Archive for the ‘product marketing’ Category

What is Business to Business Marketing?

Have you ever wondered how Fortune 500 companies provide new desktop computers to 2,000 employees? These companies will never send someone to a retail store for an order that big, yet these transactions are crucial to the success of the business’ future. B2B marketing or Business-to-business marketing essentially incorporates the sale of one organisation’s service […]

Product Managers as Writers – Is Content the Newest Must-Have Product Feature?

I have been helping a small company get a strategic content generation service launched as part of my product management consulting lately and, in doing so, have stumbled on the theories of Content Marketing.   It is an interesting, fast-growing side-effect of Web 2.0 – now that users are generating content, companies have to begin generating […]

Does your Product Collateral Support your Sales Process?

In an earlier post, I advocated that marketers design their marketing launch plans to better serve the sales cycle process. I thought I should provide a few examples about how to achieve that objective. There are many sales methodologies out there, and every sale situation is different. However, sales cycle processes typically include at least four […]