Archive for the ‘Product Management’ Category

B2B Mobile Marketing

It is quite surprising to learn that only about half of the B2B marketing targets mobile users. A survey in 2015 revealed that only about 50% of marketing in B2B focused on mobile and even those don’t specifically focus on generating new leads but instead use it to get existing clients to engage with the […]

Why an iPad is a Must for B2B Marketing

Let’s face it; there is always something need to do all remember while on the move. Whether it is to contact someone, check up on a Facebook message or even create a post on Twitter about your new product, there’s always something, and most of the time we end up forgetting because of our busy […]

Unlock Your Product’s Value with Pricing

From my experience, value-based pricing is one of the most often used, yet least understood concepts in product management. While deceptively simple on the surface, most product managers have trouble turning it into something concrete. Sure it makes sense that a good product should provide value to the customer, but trying to get a handle […]

So You Got the Product Manager Position – Should you take it?

In this economy, you spend so much time trying to find and land a Product Management position. So what happens when you get an opportunity?  How should you decide if you are going to take a job or not?  There are a few factors that we consider when we look at a possible position. Respect: When […]

Innovate in 12 Dimensions

When it comes to innovation, I have been guilty of thinking only in one dimension. I have mostly focused only on new features and functionality changes in my products that differentiate it from the competition. I know I am not the only product manager with this limitation. However, not envisioning a new initiative as a […]