Archive for the ‘Product Management’ Category

The Best Product Manager Traits

Becoming a product manager requires passion and inspiration. Corporations want an employee who will be dedicated to their products and create new avenues for growth. Learning how to appeal to these corporations can be challenging, which is where the online community of Roadmap comes into play. Innovative product managers converse through Roadmap to share their […]

Influencer Marketing Explained

Advertising costs can be a steep price to pay for many smaller businesses. In addition to that, statistics indicate that the impact of this kind of advertising becomes less effective. Hence more people are turning towards influencer marketing which is not only much easier on the budget but also contains an element of persuasion. In […]

Hootsuite Saving You Time

Social media platforms play a vital role in any small and medium business’s marketing plan. It is affordable and enables marketers to specify the specific target groups which they want to reach. There are also many social media platforms available to establish a presence on, which is required for successfully building a brand. Yet for […]

The Marketing Cycle

For many, many centuries marketing has been in practice. It is highly effective and yet there are still many companies who do not follow its guidelines. Contrary to widespread belief, marketing has a lot more to it than colourful prints and payoff lines. Marketing is important, crucial actually, as it focuses on product, prices, and […]

How Effective Storytelling Can Improve Your Business

Watch and learn; the examples are endless. To achieve the same results for your business like the financial giants do, then watch the experts and learn from their efforts. Microsoft, Cisco, Google, Coca-Cola, to name just a few of success giants who changed their marketing plan from the scientific to the humane. Communicating across the […]