Archive for the ‘Product Management’ Category

HyperDeck Extreme Designed by Blackmagic

On the 8th of April, Blackmagic announced its new innovative broadcast deck called the HyperDeck Extreme 8K HDR with advanced H.265 combining a touch screen with recording. The user interface offers traditional controls of broadcast decks and the brand new HyperDeck Extremely 8 K HDR will be available at Blackmagic Design sellers around the globe […]

Dominating Marketing Trends in 2019 – Highly Interactive Video Content

Marketing via videos is a progressive marketing trend for quite a few years and continues to increase via websites, blogs and social media. The successful video blogs include everything from baking to make-up, dog-training to sportsbetting. Numerous online casino software developers also announce upcoming slots or other casino games via video footage. Although, the trend […]

B2B Mobile Marketing

It is quite surprising to learn that only about half of the B2B marketing targets mobile users. A survey in 2015 revealed that only about 50% of marketing in B2B focused on mobile and even those don’t specifically focus on generating new leads but instead use it to get existing clients to engage with the […]

Why an iPad is a Must for B2B Marketing

Let’s face it; there is always something need to do all remember while on the move. Whether it is to contact someone, check up on a Facebook message or even create a post on Twitter about your new product, there’s always something, and most of the time we end up forgetting because of our busy […]

Unlock Your Product’s Value with Pricing

From my experience, value-based pricing is one of the most often used, yet least understood concepts in product management. While deceptively simple on the surface, most product managers have trouble turning it into something concrete. Sure it makes sense that a good product should provide value to the customer, but trying to get a handle […]