Archive for the ‘Pricing’ Category

Sponsorships Losses with Postponed Olympics

The International Olympic Committee the postponement of the 2020 Tokyo Summer Olympics, which disappointed the IOC but was a necessary decision amidst the global Covid-19 Pandemic. These committee organizers confirmed that these scheduled games will still take place in Tokyo, with delays sustaining twelve months. It’s expected that the Tokyo Summer Olympics won’t be held […]

Product Makers Racing to Advertise as Coronavirus Killers

Global manufacturers behind household products are strategizing how they can advertise their brands as coronavirus killers. One corporation has begun implementing its strategy, with Reckitt Benckiser confirming that they have a strain of the coronavirus. Under scientific laboratory definitions, this virus is named SARS-CoV-2. Reckitt Benckiser Inc is using an independent lab to determine if […]

Netflix Subscription Acquisitions Rise

Investors on Wall Street were pleasantly surprised last week when an upward momentum continued for four days. This followed numerous declines with the Trade War against the United States and China, with this marking the first upward momentum in months. Subsequently, this has left investors and traders with the hope that these trade disputes can […]

Dominating Marketing Trends in 2019 – Highly Interactive Video Content

Marketing via videos is a progressive marketing trend for quite a few years and continues to increase via websites, blogs and social media. The successful video blogs include everything from baking to make-up, dog-training to sportsbetting. Numerous online casino software developers also announce upcoming slots or other casino games via video footage. Although, the trend […]

Unlock Your Product’s Value with Pricing

From my experience, value-based pricing is one of the most often used, yet least understood concepts in product management. While deceptively simple on the surface, most product managers have trouble turning it into something concrete. Sure it makes sense that a good product should provide value to the customer, but trying to get a handle […]