Archive for the ‘Pricing’ Category

Dominating Marketing Trends in 2019 – Highly Interactive Video Content

Marketing via videos is a progressive marketing trend for quite a few years and continues to increase via websites, blogs and social media. The successful video blogs include everything from baking to make-up, dog-training to sportsbetting. Numerous online casino software developers also announce upcoming slots or other casino games via video footage. Although, the trend […]

Unlock Your Product’s Value with Pricing

From my experience, value-based pricing is one of the most often used, yet least understood concepts in product management. While deceptively simple on the surface, most product managers have trouble turning it into something concrete. Sure it makes sense that a good product should provide value to the customer, but trying to get a handle […]

Developing a New Product? Start with the Price

It’s usually true that most members of an organization appreciate how pricing has the potential to be used as a strategic tool. Unfortunately, it is also fairly universal that many are at a loss as how to best incorporate pricing into their new product development process for strategic advantage. At many software companies new products […]