There are quite a few differences between B2C and B2B marketing, marketers are addressing completely different points, and in the majority of instances people are buying business solutions instead of purchasing for the sake of personal use. Even when there is a bit of overlapping when it comes to B2C and e-commerce B2B marketing, the […]

It’s the era where Solopreneurs get to run alone with their ideas, can turn to a virtual marketplace to sell and discover skills and there’s no denying, the internet is a fast-track vehicle to Success. From the YouTubers who earn six-figure incomes to the digital tech-savvy marketers who have grown empires worth multi-million from their […]

I used the following text as a base for my presentation at the recent ProductCamp in Chicago on June 19. The presentation is available here. In the knowledge economy, many of us are responsible for one or several  products, services, projects or initiatives. We are held accountable to get things done, but we often do not have the […]

Customer pain points are a good way to start an investigation about new products or even a major feature of your new release. Granted, and to paraphrase Henry Ford, customers familiar with horses won’t think to ask you about a car, but it is a starting point. The sales force is an invaluable source of […]

In my consulting practice, I have been working a lot lately to define a service line for one of my clients.  It’s a strategic content generation service that we are packaging as a standardized, multi-customer offering. I find that it has a lot of the same high-level needs that a product might have – pricing, packaging, […]