The decision made by IBM recently to acquire Red Hat, an open source software provider, for over $34 billion can potentially create a competitor to Amazon Web Services and Microsoft in the cloud computing environment while also triggering several other M&A’s among B2B technology-driven vendors according to experts. New York based IBM, Armonk, informed analysists […]

Marketing is a vital aspect of any business. Convincing consumers or customers that your brand is more superior than others is not the easiest job in the world. However, there are multiple ways to market your product. Several marketing strategies can be used in the world today and the biggest of them is undoubtedly business […]

In B2B marketing no matter how experienced you are or how new you may be, everyone has only one question, and while the question never changes it is its answer that never remains the same. This question is neither complicated nor technical, it’s a question that circled the marketing arena for years maybe even centuries, […]

Once you’ve enjoyed placing all your favourite photo’s or other images on Pinterest, it could become quite an addictive hobby, but if that is one of the online pleasures you have not yet experienced, then this guide is bound to get you going in no time. So, whether you are new or not yet an […]

There are quite a few differences between B2C and B2B marketing, marketers are addressing completely different points, and in the majority of instances people are buying business solutions instead of purchasing for the sake of personal use. Even when there is a bit of overlapping when it comes to B2C and e-commerce B2B marketing, the […]