Archive for the ‘Change Management’ Category

Taking B2B Marketing Emails to the Next Level

There are many ways to achieve more with B2B marketing, but many are moving away from the “old fashioned” methods, which now happens to include emails as well. Most think these emails naturally fall into the spam folder of potential clients and are never even looked at, which is true for those who send irrelevant […]

Innovate in 12 Dimensions

When it comes to innovation, I have been guilty of thinking only in one dimension. I have mostly focused only on new features and functionality changes in my products that differentiate it from the competition. I know I am not the only product manager with this limitation. However, not envisioning a new initiative as a […]

Are You Barking Up the Wrong Tree?

One of the challenges facing product managers is the difficulty balancing daily crisis and strategic work, which often results in the strategic taking a back seat. However, product managers have a unique opportunity to add value when a crisis is presented to them by ensuring that the problem is properly defined. All you need is […]

Leadership in Product Management (3) – Functional Organization

In the first post I laid out the case for leadership in product management and outlined three primary aspects of a company [Leadership in Product Management – Effecting Organizational Alignment].  The second post addressed the importance of effecting leadership within the context of the two aspects of people and organizational culture [Leadership in Product Management […]

Leadership in Product Management (2) – People & Organizational Culture

In the first post on leadership in Product Management I laid out the case for leadership in product management and outlined three primary aspects of a company [Leadership in Product Management – Effecting Organizational Alignment].   This post will address the importance of effecting leadership within the context of two of those aspects: people and organizational […]