Advertising costs can be a steep price to pay for many smaller businesses. In addition to that, statistics indicate that the impact of this kind of advertising becomes less effective. Hence more people are turning towards influencer marketing which is not only much easier on the budget but also contains an element of persuasion. In […]

Social media platforms play a vital role in any small and medium business’s marketing plan. It is affordable and enables marketers to specify the specific target groups which they want to reach. There are also many social media platforms available to establish a presence on, which is required for successfully building a brand. Yet for […]

The last time we mentioned the marketing cycle, we looked at the markets you were aiming your products at, how to set goals and how technology could be advantageous. In this article, we will be digging a little deeper. A website should be the core of every marketing plan. Businesses without websites or at least […]

Products, in general, are items sold by a developer, manufacturer or company to make money. If we put the shoe on the other foot, products are goods or services which people want or need to fulfil a specific function. A business product is the same thing, only they are made, or targeted at businesses instead […]

Currently, there are many ways of targeting your audience, and with technology growing as it is, digital media should not be overlooked, in fact, it should be very carefully considered. There are many apps to choose from to include in your marketing or advertising plan. Whether you are a large, well-known company, or just starting, […]