Currently, there are many ways of targeting your audience, and with technology growing as it is, digital media should not be overlooked, in fact, it should be very carefully considered. There are many apps to choose from to include in your marketing or advertising plan. Whether you are a large, well-known company, or just starting, […]

Marketing a product to other businesses, for resale to other consumers defines business to business marketing.  It is a process that involves planning and implementing strategies with your client to create a solid sales pitch for your sales force.  It requires a complex decision-making process, so be thorough in your preparation phase. In Business to […]

Last week we explored some of Gary Vaynerchuk’s valuable marketing strategies. This Belarusian born entrepreneur, speaker, author and internet persona is well-known for his involvement in consulting with large firms, including Fortune 500 companies. His companies include VaynerX, VaynerMedia and Gallery Media Group. Finding Your Niche Market Last week we discussed how to market a […]

Living in a mobile world, smartphones became our go-to device for almost everything. There is probably nothing left that can’t be done from your smartphone and now the quest remains to find the best possible application to do the job for you. Marketing your business is one of the primary functions which any business owner […]

The term “time is money” rings nowhere in a more real sense than in the world of B2B marketing. Effectivity and productivity are considered to be saving solutions. Therefore, let’s explore tips to save you time in your business’s marketing strategy. Spend More Time on Planning Than On Executing The idea of spending a lot […]