The Walmart Corporation shocked its investors & consumers by announcing a subscription service that focuses on their grocery products. August 31st marked the date when “Walmart+” was announced & an immediate positive reaction was seen throughout Wall Street. Forthcoming perks associated with this membership program saw an influx of pre-registrations, allowing for the Walmart Corporation […]

The United Kingdom economy has shrunk by 20.4% since Q2 2020, marking the most prominent drop recorded since after World War Two. It’s placed the United Kingdom into a deep recession, more significant than any other global economy of G7 status. Stalemates in economic growth aren’t surprising in the United Kingdom; it’s something their financial […]

Advertising costs can be a steep price to pay for many smaller businesses. In addition to that, statistics indicate that the impact of this kind of advertising becomes less effective. Hence more people are turning towards influencer marketing which is not only much easier on the budget but also contains an element of persuasion. In […]

Social media platforms play a vital role in any small and medium business’s marketing plan. It is affordable and enables marketers to specify the specific target groups which they want to reach. There are also many social media platforms available to establish a presence on, which is required for successfully building a brand. Yet for […]

The last time we mentioned the marketing cycle, we looked at the markets you were aiming your products at, how to set goals and how technology could be advantageous. In this article, we will be digging a little deeper. A website should be the core of every marketing plan. Businesses without websites or at least […]