B2B Social Inbound Marketing Explained

Inbound marketing is defined as a strategy to attract potential clients to your business, which as we know can be achieved in many ways. In today’s online-driven world, company websites have become the most popular as businesses and clients are able to search for products, read about them and head straight to the business selling the services or items they desire.

Inbound marketing provides the buyer with key information regarding the product or service they might require. However, to ensure you appear among the results, it’s best to research the possible search phrases and keywords clients enter into search engines. Then, you’ll need to ensure your content performs well and allows the potential client to find all the details about the service they need.

We’ve all been on websites with limited information about a particular item or service, which is frustrating, and we usually end up leaving the website without much interaction. Sites with limited information tend to turn off potential buyers the most as they don’t have time to get in contact with you, especially not if many other sites have the details they want.

Why A Blog is Important

Therefore, it’s not only important to supply the info, but also keep the blog page up to date on new services and items available. The information allows the client to learn about your product and why they need it, taking them from “stranger” to regular visitor as they keep up with the blog.

Not all clients would interact or need something from a specific blog post, but the most you post about unique services and features, the better your chances are of getting new leads from those visitors.

Create Social Media Accounts

Depending purely on your website’s SEO abilities isn’t enough, unless you offer a very distinctive service or product that not many others have available. Even then, it’s well worth taking the time to create business pages on social platforms as it allows clients to follow your blogs and keep up with new features as they release.

Clients can easily forget your specific web address or struggle to find you again, but if they join your social pages, they’ll always know where to go, find your contact details and make the move to be a customer.

The more social accounts you have, the better as not all clients would use specific platforms. For example, if you have a product that looks great, use special media platforms such as Pinterest, Facebook, Twitter and even Instagram to show off the ideas and allow potential clients to share it with their friends and family. This way, social media doesn’t just stop with blogging, but also allows your audience to grow rapidly and much further than you’d expect.

Have a Call to Action Button

Setting up the social media pages take only a few minutes, but it’s important to go through all the options and fill in as much detail as possible. Not only does it make your business easier to find, but it allows clients to interact and communicate with you as well. Be sure to add messaging options, contact numbers, website address and trading hours.