B2B Mobile Marketing

It is quite surprising to learn that only about half of the B2B marketing targets mobile users. A survey in 2015 revealed that only about 50% of marketing in B2B focused on mobile and even those don’t specifically focus on generating new leads but instead use it to get existing clients to engage with the company again.

Google reveals that more than 50% of all online searches occur with mobile devices around the world, meaning companies that don’t invest in mobile marketing are losing out on significant leads. Platforms such as Yelp that gives you ratings on restaurants and Amazon for shopping have become incredibly popular among mobile users and for a good reason.

In 2019, it is essential to cover as many marketing platforms as possible, but as some of you would know, bigger is better, especially when it comes to reaching more customers. With mobile marketing, you gain the advantage of feuling both the B2B and B2C platforms among many others as you’d use the tools that put you directly in contact with possible leads.

Succeed in Mobile Marketing

While many companies use computers and laptops to perform the searchers and find other businesses, it is important to remember that modern mobile devices have become a close second for business, especially when you consider the advancements in technology when it comes to iPads and tablets.

There are so many people who have switched to iPad Pro or even the Samsung Galaxy tablets as it allows them to take everything with them and not have to carry a laptop and all the other devices as well. These mobile devices are the ones you target with mobile marketing, but even those who don’t use tablets tend to perform much of their searching work on their phones at home, at the office or while on the move.

There are only a few things you would need to do to become mobile ready for your marketing strategy and the best part of it all; you’ll end up saving on marketing while gaining access to a much larger audience.

Mobile Ready

Searching your website to a mobile platform such as HTML5 provides significant benefits as everyone can access it, and it’s sure to get a higher rating as Google boosts mobile-ready websites. More than 70% of mobile users get annoyed and end up leaving sites that aren’t optimised for mobile use, even if you provide the exact product they need.

Let’s face it, and it is annoying to zoom in and scroll around just to read something on a page or try to find the right menu options, not to mention the double tap you need to use to “hover” and select one of the menu items. All often than not, you either click on the wrong thing or the page takes way to amount to respond, making it much easier to go back to your search results and find another website that offers the same products but with a mobile-friendly site.