Answers to that One B2B Marketer Question

In B2B marketing no matter how experienced you are or how new you may be, everyone has only one question, and while the question never changes it is its answer that never remains the same. This question is neither complicated nor technical, it’s a question that circled the marketing arena for years maybe even centuries, and even with all the changes and advancements of the digital age, the question remains what differentiates an average B2B marketer from an extraordinary marketer? The answer is not a one-liner, there is no overnight success recipe, great marketers understand that they can never stop learning or acting immediately.

Great B2B Marketers


Some of the great marketers such as Shayla Price, Stefi Efti, Aaron Ross, Dan Shure and Aaron Orendorff realised early on in their careers that success in B2B marketing means you are committed to learning new things all the time. There are hundreds of books about B2B marketing, and from each, there is something that you can learn. Once you’ve spent some time reading them, you will have the tools you need to implement everything you’ve learned. We list some of the best B2B marketing books, well worth reading as they offer everyone the opportunity to learn from the best.

How to Win Friends & Influence People by Dale Carnegie

Dale Carnegie is the author of the classic must-read book recommended for anyone interested in B2B marketing. In the marketing field requiring marketers to communicate with people and to use their knowledge to influence clients to take the steps they want them to require relationship knowledge. In this book, Carnegie teaches readers the fundamental techniques in how to deal with people, and it explains twelve methods of how to make others see things your way as well as the best way to change clients minds.

The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone


Successful B2B marketers are fully aware of the fact that sitting back is the last thing they can afford to do. The real breakthrough comes with commitment, experimentation and taking massive action. 10X Rule: The Only Difference Between Success and Failure by Grant Cardone is one of the books every marketer should read as he shared the steps needed in moving from a marketer to a successful B2B expert with tons of motivational guidance on how to deal when you get stuck.

Influence: The Psychology of Persuasion by Robert B. Cialdini

Robert B. Cialdini shares with marketers how to get the Yes more often from prospective clients. His book dives into the psychology behind the yes and explores the reasons behind that, that drives or motivates customers to agree to the idea or purchase.

Once marketers understand how the brain functions they find themselves in a much more favourable position to always get what they are aiming for and that is the golden “yes” from as many of their clientele as possible.

Other books that should be added to top reading lists for marketers include Martha Barletta’ Marketing to Women, Bob Burg’s The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea and David Ogilvy’s, Ogilvy on Advertising.