Walt Disney’s Shanghai Disney Resort Closed

The Shanghai Disney Resort will, until further notice, be closed by the Walt Disney Corporation in their efforts to assist the spreading of the flu-like virus that is impacting people in China, a move that will cost the theme park over the holiday season in China substantially. At the moment, the Chinese are celebrating the seven-day Lunar New Year holiday. Traditionally, this is a time when the theme park is filled with tourists spending time with family, so much so that in 2018, Disney ad to halt ticket sales as the park was filled to capacity.

Local businesses in Wuhan and the neighbouring city of Huanggang are on high alert. With a combined population of almost 19 million, many locations are now restricted and almost completely locked down. The new virus is reminiscent of the coronavirus that saw twenty-five people die, and over 800 suffer with symptoms related to the virus. Along with the Disney Corporation, Japan’s Fast Retailing Co Ltd is another large company feeling the impact of the virus after it has closed seventeen of its Wuhan Uniqlo stores.

The latest outbreak has also seen the cancellation of premiers for seven Chinese film, which often co-inside with the Lunar New Year holiday due to the large number of people taking time off work to celebrate the festivities. Within its announcement, Disney stated any pre-purchased tickets would be refunded, a move that will impact its revenue economy although it is not known by how much.

The closure comes at a time when Shanghai Disney after it undertook a massive makeover of the resort for the month long event that is geared towards catering to the domestic and middle class of China as they celebrate the year of the rat. Disney maintains a 43 percent stake in the resort and operates two hotels within the resort that combined offer 1,220 rooms. The virus’s however is impacting far more than companies such as Walt Disney as the Chinese government is discouraging people from gathering in large numbers. To counter the risk, the government has cancelled public transportations systems in ten cities and in doing so, all but closed many temples and tourist attractions.

New Products for Valentines Day & Easter

Corporations like Nabisco or Cadbury have begun to announce their latest products for the Valentines Day and Easter holidays. The 1st product that was confirmed is the Oreo Easter Egg, which is being released for a limited time in spring. Three iterations of this product are hitting nationwide shelves, including five different designs for children’s entertainment. The cookie themselves haven’t been altered in taste, maintaining the same crumble and cream layers. There’s even a specialized version that comes with coloured cream for children to decorate the Oreo Easter Egg.

The Nabisco Corporation, owners of the Oreo brand, have released a holiday-themed product for Easter since 2017. Their 2017 product was the Peeps Golden Cookie, which included a pinkish-hued marshmallow crème with similar tastes to the Peeps candy. The following year, two additional Peep/Oreo products were released to consumers. One with a chocolate crème and the other with a newly flavoured purple crème. Throughout the 2019 Season, Nabisco and Peeps disbanded their partnership. It prompted no specialized product to be released by Oreo for 2019. Luckily, they’ve returned in 2020 with their cutest product yet. It should be noted that the Easter Holiday is four months from January, with these products not slated to release until March.

Valentines Day Extravaganza

After the Nabisco Corporation confirmed their upcoming Oreo Easter Egg, multiple other companies began announcing their respective product. The Hostess Corporation confirmed that they’re releasing a Strawberry-Flavoured Twinkie for the valentine’s holiday. It’s the most common flavour profile associated with the romantic holiday. Surrounding this strawberry filling will be the golden sponge cake that Twinkie is infamous for. This marks the first time in a prolonged period that Twinkie has altered their recipe for the North American market. Depending on how the product performs, it could become an annual flavour for Hostess.

It cannot be denied that the delicious candies and chocolates provided throughout the Valentines Holiday are unlike any other year-round. For some reasons, retail companies go above and beyond to cater to this romantic time. This follows after years of dwindling sales across North America, with percentages listed for 2019 at 34.90% lower than in 2010. Regardless, consumers can purchase the Strawberry Twinkie in stores today. Boxes include ten strawberry-flavoured cakes.

The Pillsbury Corporation is competing against Hostess, as it was confirmed that two new products are being released next week. This includes the Strawberry and Cream Cinnamon Rolls, which will be complemented by a Dark Chocolate Cinnamon Role. The Lindt Cholate Company also released strawberry-flavoured chocolate truffles.

Heinz Releasing Honey & Siracha Hybrid Condiment

Consumers will be receiving a new savoury sauce in Spring 2020. The Heinz Corporation announced that they’re releasing a Honey and Siracha hybrid sauce, which they claim will be the best way to bring flavour to dozens of recipes. When this condiment is released to shelves in North America, there will be a product marketing advertising campaign that follows. This will include a televised commercial during the Superbowl. This 30-second timeslot appeals to younger generations, including millennials.

The Heinz Corporation focused an incredible percentage of their efforts on condiment development. There’s a good 75% chance you’ve kept a bottle of their Ketchup, Mustard, Relish or Mayonnaise in your pantry. Heinz HoneyRacha comes after the previously infused condiment released in 2018, which was MayoChup. It didn’t take long for the popularity of their MayoChup to allow for the creation of additional infused sauces in 2019 which subsequently saw the additon of the MayoMust, MayoCue and KRanch products being adding to grocery shelves. Nobody anticipated the Heinz Corporation to revitalize their products, allowing them to bring in more profits than Rick’s Picks and the Smucker Company. It should be noted that these new products have allowed their company valuation to exceed $34 billion.

The announcement that Heinz created the HoneyRacha hybrid condiment was from Candy Hunting; a social media account that’s infamous for leaking new products onto various markets. January 6th marked the date when they posted the HoneyRacha Sauce on Instagram. They noted that honey would soothe the spice of Siracha, creating a delicate balance that can work as an ingredient for recipes or condiment for BBQ-related food. Unfortunately, neither Candy Hunting nor the Heinz Corporation hasn’t provided any details regarding the release date for HoneyRacha. However, since they are releasing a Superbowl commercial, estimates range around February 2nd for a nation-wide release.

Previous Trademarks

The Heinz Corporation has additional trademarks available, which include MayoRacha. This product would’ve infused Mayonnaise and Siracha together, creating a unique flavour that’s used by hundreds of restaurants in America. Unfortunately, this trademark was listed as abandoned in December 2017. This doesn’t mean that it can’t be revitalized, with market insiders anticipating that if HoneyRacha performs to expectations, the MayoRacha brand will follow. We recommend that individuals maintaining specific dietary lifestyles first read the product information. The Heinz Corporation expressed that this product will be healthy for standard nutritional requirements, except for Vegans. Regardless, expect a savoury and exciting condiment with the future release of HoneyRacha.

2020 Is Pepsi’s Year

The Pepsi-Co Corporation is planning to compete against Coca-Cola in 2020. Though these two corporations have faced each other in the soda market, this is the first time their battling for the best coffee beverage. It was announced that Pepsi Café would be released to American retail chains in April 2020. Available for a limited time, it’ll come in a twelve ounce can and act as a test product. This coffee-infused soda beverage is being released in two flavours, Vanilla and Original and will feature twice the caffeine than a standard Pepsi.

The Coca-Cola Company already has its coffee-infused beverage available in international markets. Coke Plus Coffee is offered in the European and Asian Markets, with it being announced that their United States market launch is coming this year. Subsequently, these two companies will compete for consumer attention. It’s known that the Pepsi Corporation plans to engage an extensive advertising campaign, which will use a new slogan to attract consumers.

It should be noted that the American public hasn’t ever adopted coffee-infused cola. Every time one of these products has released into the market, profits have declined rapidly and eventually are pulled from shelves. It’s been sixteen years since either of these beverage corporations last released one of these coffee-infused products, with company analysts betting that the American public is ready for a re-introduction. Previously, Pepsi released Kona backed in 1996 and then Pepsiccino in 2004. Neither products performed admirably in their respective markets. These two products were used for the inspiration behind Pepsi Café, which was in development for nearly two years.

New Tagline in 2020

The Pepsi Corporation has a significant amount of competition going forward in 2020, which is prompting them to start an advertising campaign with their new tagline. Named “That’s What I Like,” this tagline will be used for many years to come and target the younger generations of consumers. The two previous slogans that were used by this corporation include the Joy of Pepsi and the Taste of a New Generation. The later was maintained for multiple years and is considered a triumphant tagline.

Beverage analysts are surprised that Pepsi is implementing this tagline, as often this is a strange form of advertising that hopes to compete against other notable slogans. The chances of becoming a pulp-culture tagline are one and a billion, even for the Pepsi Corporation. Regardless, their competition is extensive, and with Coca-Cola releasing multiple products next year, their challenges are continually growing.

McDonald’s Releases Longest Advertisement Ever

Advertising campaigns have changed drastically in the last decade, with most of those alterations occurring in the previous year. Anything goes with social media advertising, which was proven this week when McDonald’s released a four-hour video on YouTube. This YouTube Advertisement displayed a looping video of frying bacon, sliced tomato, iceberg lettuce, and various other forms of food preparation. All of this has been done in anticipation of the Zesty BLT McWrap, which is slated to release in the New Year.

The McDonald’s Corporation doesn’t anticipate consumers viewing this content for four hours but hopes that the playtime is enough to grab the individual’s attention. All of this has been done to increase their digital advertising efforts amongst millennials, which has faltered in the last year. The restaurant industry has struggled recently to capture the mind of consumers. This extends to retail corporations and brands like Adidas. Advertising Management Firms like Talmage Advisors states the creating strategies for brands has become increasingly difficult from viewership-to-acquisition.

This has resulted in the unconventional advertising ploys seen with McDonald’s and other largescale corporations. Data is being collected from the viewership of consumers, informing the McDonalds Corporation of the behaviours for their customers. The results will reflect how consumers process information with advertisements and what needs to be done going forward to ensure continuous acquisitions. One of the critical components of targeting customers is by implementing a specific event in correlation with the product, which McDonald’s opted out of doing with the Zesty BLT McWrap.

Industry Insiders Weigh In

Talmage Advisors noted that consumers have become increasingly distracted, with them regularly being on their phones and not engaging with the traditional marketing ploys. The firm expressed that urgent tactics and strategies must be engaged for the future development of brands. These determinations were confirming like the Inception Retail Group, which acts as a consulting management firm.

However, this firm noted that the McDonald’s advertising campaign with the Zesty BLT McWrap is similar to an unboxing video. Anticipating is built throughout the loop, with the hope that the actual product will be unboxed. Dedicated viewers could re-watch the same loop continuously until the end is reached when the unboxing of the new wrap is unveiled. It’s a different ploy that embodies the product into the subconscious of consumers worldwide.

Regardless, both of these firms concluded that the new marketing campaign implemented by the McDonalds Corporation would surely capture the attention of customers. This advertisement specifically targets individuals below 35, with an average time spent online varying between 27 and 30 hours weekly.