Features your B2B Website Must Have

It doesn’t matter what type of business you’re involved with. There are merely some features no website can do without to be taken seriously.

It’s happened to all of us, going to some website to find information only to be locked out by code. The site might look great, have the navigation features and even great pictures, but perhaps it doesn’t have the information or contact options you need.

Think to yourself, would you revisit the website if it came up in the search engine? If you remember the site even a month from now, would you check it out again? What would be your impression of the business who has an incomplete website or limited information on products or services they offer?

For most, the above answers are ones you wouldn’t want people thinking about your own business. Which is why it’s important to take the time and plan your website thoroughly and include the features we’re looking at below:

Don’t Launch too Early!

Sure, everyone wants access to a great variety of services and products, and there’s nothing quite as annoying than to tell buyers “we have a website on the way”. It’s better to have one on the way versus deliver an unimpressive service to potential buyers who are scared away by the state of the website and limited information.

Take the time to think about the website, what it needs to include. How are clients accessing it and would you need to help of a professional designer, photographer, website builder?

Professional Content with Each Product or Service

Yes, it might take longer and cost a lot more, but cannot go wrong by adding as much information to your product pages as possible. It’s also essential to include search engine friendly phrases. This will allow your clients to find you via Google and other search engines they might use.

We’ve all seen those sites that merely give a title for the product and expect you to guess. It’s expected you find the details yourself or get in touch to find out what colours their products are available in. No one has time for that, and most would rather see a different company.

Attract buyers by including detailed information about the product or service, not only in paragraphs that explain, but also in quick bullet point as well. If you have another similar product that offers better pricing or features, add it in a comparison format. This allows clients to quickly and easily see what’s available, how it meets their needs and what else they can use it for.

Add pictures and loads of other content and ensure everything is laid out neatly and easy to use on all devices. Of course, you can also take the next step and create video guides of your products, making it even easier for buyers to see what you’re all about!

Taking B2B Marketing Emails to the Next Level

There are many ways to achieve more with B2B marketing, but many are moving away from the “old fashioned” methods, which now happens to include emails as well. Most think these emails naturally fall into the spam folder of potential clients and are never even looked at, which is true for those who send irrelevant information. It doesn’t matter what type of business you’re in or the services you offer. Your clients would have their reasons for considering your options, and it’s essential to try to figure out what those reasons are.

One of the best ways to get to the point would be to provide a drop-down menu with your subscription sign-up on the website. Instead of build a database with all the emails, allow clients to choose from various options. In addition to that, you need to provide to-the-point details, allowing potential clients to see what the email is about, what’s on offer and if it’s usable to them. Sure, you might not get business from every email, but since you target clients based on their needs. You’ll find a much higher success rate.

Below, we look at ways to improve your email marketing strategy by including a new feature with the subscription option on your website. With this information from website visitors, you’ll have an essential advantage above the others providing the same services and products.

Let your Clients Choose

Let’s use a car website for example. If you’re visiting a car website, you could be looking at the range for various reasons. Perhaps you’re interested in buying company cars, looking for delivery vehicles, transportation or whatever else.

Each visitor would be looking for something else and might not be interested enough to get in touch with a sales person right now but wants to know more. If they sign up for the emails, it won’t be long before they unsubscribe if the only thing they receive is information about sports cars.

So, to avoid people signing up and leaving, and to get the right leads. Add a feature to your subscription sign up that allows your visitors to choose the category they want to study. For example, the car website could provide categories such as private use, company cars, delivery, pickup and more. Each visitor would choose the division they need and trust that only relevant information would be supplied.

Keep the Emails to the Point – Mostly

It’s best to keep categorized emails precise and to the point, telling the interested client about the latest news that could provide an advantage of their current needs. This could include everything from new models, discounts, more info and much more.

While the email would focus on what they’d select, be sure to make your potential clients award of some other options that could relate to their needs as well. However, add this to the end of the email, allowing the focused information to be the star and convert into business.

Generating More Leads

Being part of a B2B marketing team can be highly stressful, especially with the sales team on your case about more leads that offer better results and don’t have as many dead ends. Of course, everyone wants more leads that end in a successful business, which is a lot easier said than done, experience for the team who have to ensure those leads get generated.

While there are many ways to get more leads, there are a few that have become common sense. For those involved in the industry, including email leads. Yes, there’s a better way? A way to get more leads without having to cold call just about every company that might need your business.

There is, and no there’s no trick to it or something you need to do to get access to it. Most of the strategies have been around for many years and have just been forgotten, or people think they don’t work when they produce excellent results and generate excellent leads.

Stop Trying Everything

One of the biggest mistakes you can make as a B2B marketer is to try too many forms of marketing at once. Even if you have an unlimited amount of cash for marketing or you don’t care what it takes, taking on too much won’t do you or the company any good.

Instead, choose one of two major marketing platforms and do them right. Set them up, go the work to get it all the way where it needs to be and complete it in all possible ways. If you decide to hit the social platform first, fill in as much about the company as possible. Ensure you read up about ways to boost your appearance in searches, find the keywords that allow your profiles to stand out and get professional content on the page.

The same goes for websites. If the company already has one, look at it from a client’s point of view, read the content and see what message it sends. There’s nothing entirely as wrong as a company that has poor content, spelling mistakes or graphics that are out rated. Is the site compatible with mobile? Does it even appear on Google under the keywords needed? Does it offer the information clients would need to visit the website? Perfect what you have already and push those marketing platforms to the limit before jumping into the next option.

Social Pages is the New Email Broadcast

If you think about it, how many websites are there that are asking for you to sign up and leave your email address? Just about all of them, right? Therefore, people have started ignoring this, making the feature quite useless unless you have someone serious about wanting to follow you. However, even those tend to go to your Facebook, Twitter and other social pages to find out what you’ve been up to.

Not only do social pages allow clients to follow you, but they can see what the company has done in the past as well, allowing them to see something that might fall within their own needs.

What is B2C?

Business to consumer (B2C) remains a form of business that’s used every day by just about everyone. It refers to a business selling directly to consumers, which could be individuals as well. For example, buying bread at the shop or getting a burger from McDonald’s is all forms of B2C.

So, what are the benefits of B2C and who would prefer this over B2B (business to business)? Well, there are actually many businesses that caret specifically to this form of business. However, it’s a completely different approach and provides business in a completely new way.

Below, we look at the two biggest forms of B2C options, including both retail and online stores. These are both great options for B2C companies and have their own advantages and disadvantages, which mostly relates to the expectations of the consumer.

Online B2C

The online world has taken over just about all forms of business, including B2B, B2C, G2B and more. This is because everyone now turns to search engines to find the details they need and the products they require. This makes it much easier to find various options and to compare.

Therefore, for those seeking an online B2C platform, there’s more involved as you need to go into the finest details and offer as much information as possible about the features and info about what you sell. Think for yourself, how many times have you gone onto a website just to exit again five seconds later as they don’t have the info? Well, this doesn’t just affect the selling of the specific product but buys subconsciously relate your website with not including info, even on other products, making them go elsewhere, even when you have exactly what they want.

Many believe the online shopping experience is much cheaper and a lot easier. However, it actually costs about the same when you consider professional content writers, web developers and the setting up of the eCommerce platform for hassle-free shopping. On top of that, you need to have shipping sorted out, not just in your area or country, but internationally.


B2C in a retail environment allows you to take more control on just how much you sell when you need stock and just how much of it you require. After a few months, you’ll be able to predict your sales and even plan far ahead. Of course, it’s possible that someone could buy more than anticipated, but it’s not a huge deal when it’s planned right. Besides, your consumers are within driving distance, allowing you to offer delivery when the item arrives.

The retail B2C choice is a little tougher when it comes to getting more clients. Sure, you can run specials, use marketing strategies and more, which are bound to boost your exposure, but it’s certainly not as easy as the only world has made it.

Therefore, many retailers and other forms of B2C have gone with an online and retail solution, which is a lot of work and loads of careful consideration when it comes to stock.

B2B vs. B2C

When you plan your marketing strategy, you might find yourself limited when it comes to the type of consumers you’d like to attract. For example, is it better to target businesses who can use your product and service or would individual purchase it more?

It’s a difficult question to answer, especially when you just started out and not quite sure who would use it more. The best place to start would be with research. However, if you’re wondering which would be more profitable, then this is the article that’s bound to answer some of your questions!

Below, we look at the advantage of using either businesses or private buyers and the effects it has on your future. As I’m sure you know, both are great, but it also depends on how much you can produce and how much you can supply to meet the requirements of all the demand.


All businesses want to grow, but before you decide between B2B and B2C, be sure to have a look at how fast you’re able to grow. Some small newer companies have entered the B2B world, but it ends up running away from them. This is often due to not having the required things in place to expand as fast as the demand. Of course, you can control this as well, which would require limiting the business and just how many people can find you. This isn’t something most would want to do as it doesn’t give you the exposure you want.

For B2C, it requires a bit more marketing, and you’ll need to advertise in more places. However, the growth tends to happen much slower, allowing you to keep up with it and control it. Most companies who provide products find that most only buy once unless it’s something like make-up, creams or other products that people tend to buy each week or month.

Closing Deals

If you have loads of stock and can easily cater to businesses, the best way to go and get buyers would be to attract companies. Not only do they buy with less hesitation, but they also tend to buy more when they find a product that meet their requirements.

Private consumers tend to hold back a little when they find a new product, especially if it’s from a brand they aren’t familiar with. In fact, most would see the product, really want it, but only buy it when they’ve seen it a few times or read raving reviews on it.

It’s important to understand that B2C takes longer than B2B as there are additional steps involved with B2C, especially with careful buyers. However, once it builds up, you get good reviews and manage to impress with quality goods, you’ll be set and simply need to keep up with demand. Be sure to use multiple platforms and formats to get the most exposure and attract more people to your website.