B2B vs. B2C

When you plan your marketing strategy, you might find yourself limited when it comes to the type of consumers you’d like to attract. For example, is it better to target businesses who can use your product and service or would individual purchase it more?

It’s a difficult question to answer, especially when you just started out and not quite sure who would use it more. The best place to start would be with research. However, if you’re wondering which would be more profitable, then this is the article that’s bound to answer some of your questions!

Below, we look at the advantage of using either businesses or private buyers and the effects it has on your future. As I’m sure you know, both are great, but it also depends on how much you can produce and how much you can supply to meet the requirements of all the demand.


All businesses want to grow, but before you decide between B2B and B2C, be sure to have a look at how fast you’re able to grow. Some small newer companies have entered the B2B world, but it ends up running away from them. This is often due to not having the required things in place to expand as fast as the demand. Of course, you can control this as well, which would require limiting the business and just how many people can find you. This isn’t something most would want to do as it doesn’t give you the exposure you want.

For B2C, it requires a bit more marketing, and you’ll need to advertise in more places. However, the growth tends to happen much slower, allowing you to keep up with it and control it. Most companies who provide products find that most only buy once unless it’s something like make-up, creams or other products that people tend to buy each week or month.

Closing Deals

If you have loads of stock and can easily cater to businesses, the best way to go and get buyers would be to attract companies. Not only do they buy with less hesitation, but they also tend to buy more when they find a product that meet their requirements.

Private consumers tend to hold back a little when they find a new product, especially if it’s from a brand they aren’t familiar with. In fact, most would see the product, really want it, but only buy it when they’ve seen it a few times or read raving reviews on it.

It’s important to understand that B2C takes longer than B2B as there are additional steps involved with B2C, especially with careful buyers. However, once it builds up, you get good reviews and manage to impress with quality goods, you’ll be set and simply need to keep up with demand. Be sure to use multiple platforms and formats to get the most exposure and attract more people to your website.

B2B Mobile Websites – Yay or Nay?

B2B marketing involves many of the latest technological features to help get the word out about the business you provide. It does not matter what type of industry you are involved in, being available on mobile has become a must for everyone wanting to use the internet and be discovered.

Today, it is more important to have a mobile website and to have any website at all. This is simply because the amount of mobile Internet users has become more than that of PC-based browsers, meaning the majority of your audience will be using a mobile device to get in touch, not only via phone calls, but with emails, live chat and just about all other forms of communication as well.

HTML5 Websites

The best way to get onto mobile websites is to use an HTML5 site that combines the features of a PC-based site with a mobile site. The development process for these websites tend to take a little bit longer as you need to optimise all the information and options of your website for mobile users. However, the SEO rating benefits alone make it well worth the effort as search engines such as Google now make mobile sites a preference, meaning those with mobile capable websites will appear higher on Google than those who aren’t.

The great thing about HTML5 is the technology they use to incorporate everything from social media platforms through to special mobile features that allow your visitors to get in touch much easier and faster.

All-in-One Site

With HTML5 websites, you don’t need to have a separate website for computer and mobile, as the HTML5 platform can be accessed with just about any device. Therefore, the best way to get onto mobile would be to have your website redeveloped into the HTML5 format.

This could save loads of money as you can use the exact same content, pictures and even videos as you have on your current website. The only difference is that you’ll now have loads more options when it comes to the design of the site and how easy it is to use.

Even when you tried to manage the site, you’ll find the mobile optimisation takes only a few clicks once you have set up the page. Creating blogs and adding to pages actually require no adjustments as the HTML5 platform would automatically reorganise the contents of the page to best suit mobile devices.

One Site for All Screen Sizes

With HTML five website, there is no limit as to what device can contact to the site as the software automatically adjusts the content sizes, font size and layout according to the screen size and how the device is being used.

So, all you need to do is optimised the mobile section of your site and your users will be able to connect with laptops, iPad Pros, iPhone, Android and even Blackberry to gain a great experience and instantly get that professionalism feel from their mobile device.

B2B Mobile Apps – Yay or Nay?

As you might have read last week, mobile websites have become incredibly popular and are now the preferred method of getting online and finding businesses and services. Even companies are using their mobile phones to get the info they need.

With that said, there is no indication that computer-based searching is slowing down, but people are simply becoming more active on mobile devices as it allows them to get more done on the move. We also see more professionals replacing their laptops with all-in-one devices such as the Surface Pro and iPad Pro tablets. These are also considered mobile devices, which is why we have seen an average increase of 3 hours per day being used on mobile devices to browse the web.

It is quite surprising to learn that mobile websites have become less popular than mobile apps. Not by much, but while we see an increase in mobile usage, we see mobile web browsing stays about the same while many have increased more with apps and features on their device.

So, is it Worth Getting an App?

Well, it has a lot to do with the type of business you are in and how usable a mobile app would be. Just because more people are using apps instead of browsers doesn’t mean every single company is now aiming to create an app for their services.

The place to start is to look at what your current website is doing and what it is capable of. Could you possibly provide your clients with an instant ordering system or give them live updates on the status of their order? Even if you can, does it make enough sense to create an app to provide these features?

Sure, it would be great to add those features and even give them push notification, but would it justify the price of app development and would those clients be interested in using an app. There are many ways to figure out whether it is worth it, starting with how regularly the same clients would use your product or service and fined and useful and an improvement on the mobile website you currently have.

Mobile App in Addition to Website

It is important to provide your users with the option to use an app and not force them by making it the only way they can usual services. Most companies that use mobile apps tend to add it as an addition to your website that is also compatible with mobile devices. If you already have a mobile compatible website, you’ll find the app development goes a lot faster, and the development team tends to charge a lot less.

For search engine optimisation reason, be sure to keep your website up to date and include the option for users to download the app. It is also best to notify your users about the benefits of the app, allowing your website to make the app an advantage without affecting your marketing budget.

B2B Strategies for Best Growth in 2019

B2B marketing a rapid way to get new interested buyers to your doorstep. Not only does it incorporate the latest technology and trends but offers a broad variety of functionality and features that aid in growth with each dollar spent on marketing.

Getting the highest ROI for your business is key, which requires keeping up with what the market has to offer and how you can adapt your marketing strategies to provide an advantage on all possible fronts.

Asking around would simply suggest having to do it all, which comes with a large marketing bill, irrespective of what your business is all about. Instead, consider the following B2B marketing methods and see how you can adapt your strategies and gain the best results.

Make Chatting Available

Just a few years ago, the best way to keep a business on the run with was relationships. Meeting your clients and building a foundation that makes them come back for more and get the same exclusive treatment. Many think this form of business is a thing of the past, but it’s actually become more important as everyone is looking to find out more about specific products, but because options are limited, but rather because there are too many and no one has the time to sort through each possible features and advantage.

Let your possible clients know that you’re there to talk to them and provide the advice they need. Make live chatting possible on your website, ensure your social accounts are easily accessible and that your messages are responded to ASAP.

Focus on Word of Mouth

Having someone recommend a specific brand or service is almost the same as a guaranteed client. Therefore, it’s important to show everyone you’re good at what you do and that your clients are pleased with what they receive. Asking people to share a post and page might seem like a great idea, but most just ignore it and move on. Instead, get your clients to leave a recommendation on your website or social pages. Ask them to talk about their experience with your services and whether they would recommend others to use it or not. Some companies even go as far as offering a small bonus or discount with these recommendations, allowing your clients to score something in return.

SEO in 2019

By far the most important for 2019 and the one that would deliver the best results, SEO services have to be near perfect if you want to appear among the top of the search engine. Google is always changing, making it better for visitors to find pages based on what they’re looking for. It’s no longer good enough to just use keywords and basically stuff every page full of the phrases and terms people might use. Instead, you need to do the research and ensure your website keeps up with the requirements from Google, allowing you to reach higher levels on pages and for more clients to find you.

Best B2B Management Apps

Trying to keep up with what’s happening in your B2B company and switching between meetings all the time is nearly impossible, or it used to be at least. Now, with modern devices, apps and all types of communication methods, it’s become a lot easier, but as we all know, you need the right software to make the most of your abilities, especially when it comes to business.

Having the right B2B management app is one of the essentials as it allows you to catch up with what’s happening when you have time. Not only can you see what’s changed, but you can keep track of certain processes. We’ve come up with a list of the best apps for your needs, which are sure to help you around the office and to stay in the loop, even on those days where it’s one meeting after the other.


Asana is one of the very best management apps that doesn’t cost anything. It’s available on all devices, including smartphones via an app, Windows and Mac.

It allows you and your team to stay connected and is sure to become the perfect companion for all your needs. Not only can you assign tasks to team members, create subtasks and even include completion dates, but your team can update you on things that have to be done and even send each other requests. You and the team can attach notes, allowing everyone or particular members to see the progress of a task.

It syncs instantly across platforms, allowing everyone to get notifications, updates and new tasks instantly. It also keeps track of what’s been accepted, completed and when someone sees the task, allowing you to the peace of mind, knowing it’s been taken care of.

Google Analytics App

For those who need to keep track of the business website, Google Analytics has always been the best, but it’s only been available for PC users until recently. Now, you can keep up with the latest info for the website directly from your Android and iOS smartphone.

It offers many of the same features as we’ve seen with the analytics website, offering real-time data and information regarding the visitors and the actions they perform of the site itself. This is a great way to see what has to be done and how to change your marketing strategies to best suit your audience.

Combine Asana and Google

To get the best results, it’s best to combine Google Analytics with the features of Asana, allowing you to send tasks and updates from the data you see on the Analytics apps. For example, if you see many visitors from a region you’re not currently catering to, you can send a request to the marketing team to include more info about it and even ask the development team to make the required changes for a better-rounded site for all visitors.