The Best Product Manager Traits

Becoming a product manager requires passion and inspiration. Corporations want an employee who will be dedicated to their products and create new avenues for growth. Learning how to appeal to these corporations can be challenging, which is where the online community of Roadmap comes into play. Innovative product managers converse through Roadmap to share their traits and ideas, allowing for market sustainability.

Most corporations are managed as technological firms or as software companies. This applies to multinational behemoths or small emerging companies. The best thing for product managers is to appeal to their technological desires. This could be challenging for some, who will be transitioning from the retail product management market to the online industry. Don’t be concerned, as previous dealings will make this transition smooth. All that’s required is expressing four significant points to corporations with detailed plans.

  • Vision – Before detailing your product management plan to corporations, determine the clear vision that will be set out. This vision must show how it will support the companies overall profits and business. Be patient, as this will require time and commitment. Once completed, move forward with your product management plan.
  • Motivation – The second largest concern corporations have is how product managers will motivate their employees. Research how employees can make unique contributions in a fun and exciting way. This is essential for the success of any product management plan.
  • Prioritization – One of the best qualities a product manager can maintain is efficient prioritization. Learn how to prioritize any team to complete matters that align with the product management plan. This is a daily task that requires patience and control over emotions.
  • Transparency – The final and most crucial thing that product managers can learn is how to be transparent with communication. It’s an integral part of guaranteeing peace amongst employees. Communication applies to every circumstance, including when dealing with the corporation or potential partners. Product Managers need to acquire the skills to share their plans, sway others into their direction and express physical confidence.

Finalizing Product Managers

If you follow these four traits, then the career path of a product manager is best suited for you. It’s a job that suited for individuals who crave business adventures, building up corporations and managing their products. Ultimately, it’s the product manager that champions the growth of any business. Though learning all the details regarding managing products can be extensive, the result is well worth it.

Xbox Hires New Director of Product Marketing

The Xbox Corporation, a subsidiary of Microsoft, has announced a new director for product marketing. This information comes after Xbox has struggled to keep fans on their console, with the conversion rate to PlayStation growing monthly. Lack of games and proper product marketing has cost the Xbox Corporation this generation cycle. Moving into 2020, both Sony and Microsoft are releasing new consoles through their respective gaming subsidiaries. Microsoft anticipates that with the Xbox 2020 unless new product marketing strategies are implemented, the same issues could reoccur. Subsequently, the Xbox Corporation has promoted Harvey Eagle, who previously worked as a Business Lead for Xbox’s UK Offices, to the Direct of Xbox Product Market.

Harvey Eagle has a long history with the Xbox Corporation, having worked for them since they were first conceived two decades ago. Harvey worked as the Xbox Head of Communications across Europe and held roles as a category director and advertising manager. Before joining the Xbox Corporation in 2019, Eagle worked with Atari as a brand manager for fifteen months. It’s anticipated that with his two decades of knowledge, Harvey will create new product marketing opportunities for Xbox on a worldwide scale. The right marketing will assist Microsoft in defeating PlayStation with the 2020 Console Cycle.

Speaking with reporters, Harvey Eagle noted that he was honoured to work as the Business Lead in the United Kingdom for the last six years. However, he also mentioned that he’s thrilled at taking on a global role. Mr Eagle iterated that his first task will be on the re-marketing of Xbox Live to potential customers on the PC and PlayStation. It should be noted that Harvey Eagle played a significant role as advertising director with the original Xbox, without his contributions the console wouldn’t have become the infamous brand it is today.

The Eagle Way

Our readers are always seeking new advice or tactics on how to improve their product marketing. Harvey Eagle will follow the Forget & Relaunch tactic, which corporations and subsequent websites will work actively in making customers disassociate old services with new. For our readers, this means removing all existing SEO and Articles, then starting over again. Exclusive views on your site should be limited to five or lower for this tactic to be considered.

When it pertains to Xbox, this tactic means new advertising campaigns that focus on upcoming games and new exclusives around the Live Marketplace. Considering the next generation will be download base, it makes sense that Harvey Eagle is centring advertising around Xbox Live.

Influencer Marketing Explained

Advertising costs can be a steep price to pay for many smaller businesses. In addition to that, statistics indicate that the impact of this kind of advertising becomes less effective. Hence more people are turning towards influencer marketing which is not only much easier on the budget but also contains an element of persuasion.

In short influencer marketing can be defined as a kind of social media marketing that includes endorsements and product placements by influencers, influential organizations or people. They are considered to be influential within a particular arena and having your product, brand or service linked to them can serve as valuable advertising to your business. These people can be hired or inspired to get the word out about your product to the correct audiences.

Influencer marketing boils down to working with your marketing team to determine which people are considered as influential within your target market. Once you were able to successfully identify these people, the process of getting them on board, your marketing campaign starts. Sometimes these people can be hired and other times even inspired to be associated with your brand. These people aids in increasing the traffic to your company website, they bring your product to new markets and by adding their name to it, they associate with your product, recommending it to their followers.

Over time influencer marketing has proven itself to bring about massive returns on investment for many businesses. The success of this kind of marketing is that it is being promoted by an individual with which people already feel a sort of connection. It also allows for your product to be exposed to new markets that were previously not tapped into.

As with any other marketing campaign, you would have to determine beforehand what your goals for the campaign would be. You would also have to set clear metrics in determining the campaign performance. This can be the number of visits to your social media pages, the visits to your website or the number of times that people engaged with your posts. The success of your influencer would ultimately be measured in the increase in traffic to your site and social media accounts which should then eventually be converted into sales. Certain key elements to ponder one when you decide on the correct influencer for your brand would be the number of followers that they have on their social media platforms.

For this purpose, many tools have been developed over time. These tools have been developed with the aim of not only helping you to find the perfect influencer in your niche market but also enables you to reach out to them. Some of these tools include Awario, Klear, Traackr and Upfluence. These sites will help you to get your influencer marketing plan off to a profitable start.

Enter the E-commerce Market with Shopify

The e-commerce market is an ever-growing sector in the world of consumerism. Therefore if you are not yet selling your products online, then maybe now is the time to take some serious consideration about getting your online shop up and running. Even though there are many ways to tackle this task, which might initially seem to be very daunting, Shopify is a name that you need to consider.

A Name You Can Trust

When any business venture into the world of e-commerce, deciding upon a partner is one of the hardest choices to make. In the end, you would need a partner that will provide security, assistance and longevity. One of the worst things that can happen is when you have set up your online store, and your business is running well, and then your service provider goes bust and leaves you and your clients hanging. This is where Shopify outshines many of its competitors. Shopify has a portfolio of more than 800 000 online stores that serve more than 1 000 000 active users. The sales generated through their service is in access of $100 billion.

A Variety of Payment Plans

With Shopify, you don’t need to purchase any licenses or download large volumes of software or even have to act as a host since they run entirely online. Shopify is a SAAS or software as a service provider. This boils down to clients paying a monthly fee, and all that is required also is internet access and a web browser. They offer a variety of monthly payment plans based on your needs and requirements. These vary between $9 per month for Shopify Lite, which is slightly limited, to Shopify Plus that are aimed at serving large online stores and even though pricing in this range is negotiable, it often varies around $2 000 per month.

Easy To Set Up

Shopify offers many templates which make setting up your store easy even if you are no guru in the area of design. These templates provide a reasonable degree of flexibility to personalize your shop according to your brand and preferences, though. Shopify can also be integrated into other platforms which are often utilized for website building like WordPress or Squarespace. This feature is primarily focused on users who are already quite content with their existing website and merely want to add some elements of e-commerce on there. Payments can be made via two options on Shopify. Either with credit card payments or with Shopify’s internal payments system. When making use of the Shopify payment option, fewer transaction rates do apply.

Shopify is a secure and trustworthy solution to set up and manage your online store. Do note however that Shopify is not yet globally accepted and hence it is advised that you determine where your clientele is mostly based on being able to serve them.

How Playtech dominated the gambling and financial trading industries

Playtech is one of the world’s leading casino software developers. Established in 1999, the company now trades on the London Stock Exchange and offers its partners a huge range of online and mobile games and betting options, including casino, bingo, online pokies, poker, sports betting, fixed odds and live games. Online pokies is probably the most popular game in the casino world today and is the main product of companies like PlayTech.

Playtech has a range of technologies in place to offer all customers a cutting-edge solution to all their online gaming needs. Integrating their unique Information Management System with top business intelligence technology and its flagship Playtech Portal, the company’s partners are able to implement and track the success of their gaming offerings.

The Playtech Open Platform

The Playtech Open Platform (POP) gives access to more than 600 top games for both online and mobile customers across multiple channels. Not only can customers use Playtech’s own branded games but also access third-party games from over 30 leading suppliers.   

Other technology options from Playtech, which have led to the company’s dominance of the gambling and financial trading industries, include data integration, games development kit, customer support, content and competitor performance tables and third-party wallet integrations.

Playtech Portal Integrations

Some of the most impressive aspects of Playtech’s tech solutions include the personalisation available within the Playtech Portal. Customers can configure their own choice of front-end solutions across any channel or device, enabling complete flexibility.

Fully optimised, the Playtech Portal also integrates with the player management system and works across multiple languages and markets. The built-in analytics also enable easy tracking of performance and flexible real-time reporting options. It is also easy to keep track of player promotions and bonuses in the Playtech Portal.  

Turnkey Solutions

It is easy to see how Playtech has succeeded in the challenging and competitive world of online gaming. For many partners, its turnkey solutions offer the fantastic ability to provide a gaming offering easily and quickly with minimal set-up or tech knowledge required. Fully customisable, useful turnkey options include hosting and marketing services, network management, financial services and over 50 payment options.

Operating in over 20 regulated jurisdictions, Playtech has 140 global licenses and turned over an approximate revenue of £1,240.40 million in 2018. As we head towards the end of 2019, the company looks set to continue its dominance of the online gambling and financial trading industry with strong returns predicted for next year.