What is Business to Business Marketing?

Have you ever wondered how Fortune 500 companies provide new desktop computers to 2,000 employees? These companies will never send someone to a retail store for an order that big, yet these transactions are crucial to the success of the business’ future.

B2B marketing or Business-to-business marketing essentially incorporates the sale of one organisation’s service or product to another organisation. The techniques of B2B marketing greatly depends on the same basic consumer marketing principles, but they are executed in a very different way. While consumers select products based on status, popularity, and price, B2B businesses make their decisions on profit and price alone.

Creating new relationships through various social media channels is a hot topic in the world of B2B marketing. Social media channels have opened the doors for communication between organisations. Recent studies have found that businesses are fonder of buying from companies that they can track on social media. B2B companies that are tech-savvy continuously find ways to utilise social media in an innovative way. For instance, Cisco Systems Incorporated, a world-leading networking systems seller, released a campaign to introduce a new router and only used social media advertising. The release was classified as the top 5 in the history of the company, shaving off over $100,000 in launch expenses.

Who Utilizes B2B Marketing?

B2B marketing, at its core, involves building important relationships to ensure lasting customers. This is an extremely important goal for any organisation, whether it’s a small family-owned business or a mega retail corporation. The B2B market is considered the biggest of all and manages to exceed the consumer market when it comes to dollar value. For instance, companies like IBM and GE spend over $60 million daily on good to support the organisation’s operation.

B2B marketing is primarily employed by organisations that create or develop products that most consumers have to use for, including steel. But it can also be used by businesses selling services and products bought by consumers and other organisations alike. For instance, Sprint (a popular phone seller) offers data, voice, and wireless services to both consumers and businesses. In fact, the health-care purchasing network known as VHA, recently signed a 3-year contract, valued over $1.2 billion with the popular phone seller. Sprint is currently a nationwide leader when it comes to consumer marketing and B2B marketing.

What kind of customers are marketed when it comes to B2B marketing?

The B2B marketers usually focus on four different categories:
• Organizations that utilise their products, such as construction businesses who will buy sheets of steel that will be used on buildings.
• Institutions like schools and hospitals
• Government agencies, who are considered the biggest consumer and target for B2B marketing.
• Companies that manage to resell the goods and turn around to consumers, such as wholesalers and brokers.

A successful B2B marketer can place their service or product into the right hands by simply positioning their product or service in an exciting and professional manner, understanding the needs of the consumer, and proposing the correct solution to incorporate both.

Million Making B2B Business Ideas in 2018

If your aim is to make millions by assisting other businesses to grow and enjoy profits, there are plenty of B2B business ideas that are well worth looking at, especially if you’re the goal is to make millions in 2018.

Capital is key to starting a new business, although great low-cost option entrepreneurs can look at is a service business. B2B is the abbreviation for business to business, which involves serving other companies instead of consumers and staring such a business is easier and have many advantages, if your passion is to assist others to be profitable and making money off it then it’s the perfect option. The list of options are endless and we take a look at the top B2B trends right now.

Business Consultancy


If you are a business owner or experienced entrepreneur knowing what it takes to build a business, start a business, grow or run a business. Then business consultancy is right up your alley, by starting a consultancy service you can provide others with both advice and guidance on how to start their businesses. The service can also offer everything employees need to transform into entrepreneurs.

Business Advisory Services

If your passion is running a successful business on a strict budget, growing any business or raising venture capital, an advisory service for other entrepreneurs should be perfect. Small business coaching is in demand and services are used not only by new businesses but also by those that have been in existence for a long period, now seeking new ideas and assistance.

Writing Services – Business Plan

Most entrepreneurs shy away from writing a business plan, and in most cases, they actually don’t know how to put the plan to paper. If you have the knowledge and is willing to keep learning while offering this service, you have a great service opportunity. Business writing is a lucrative option, easy to start and if you have what it take, you could become self-independent much sooner than you think.

Business Logo Designer

The demand for logo designers continues to rise as more and smaller businesses get started online. Having the knowledge on how to create a unique logo as well as the creativity to design eye-catching logos can get you straight into the business, and there is also the opportunity to partner with brand marketing consultants to gain access to more business opportunities.

Social Media Consultancy Services

Social media has taken over the world, and if you one of the lucky ones knowing how to generate traffic, boost brand awareness or services via social media such as Google+, Twitter, Facebook or LinkedIn then you can make money straight away.

Writing Services – Press Releases

Your writing skills can assist other businesses to get the exposure and publicity they need to grow. Starting a press release business is basically marketing your services to online companies and would require a bit of research to confirm the going rates and once your portfolio is created, and business might flow in at a much faster pace than you think.

B2B E-commerce Trends in 2018

There are quite a few differences between B2C and B2B marketing, marketers are addressing completely different points, and in the majority of instances people are buying business solutions instead of purchasing for the sake of personal use. Even when there is a bit of overlapping when it comes to B2C and e-commerce B2B marketing, the trends remain different, and the new trend requires us all to adapt.

Millennials Decision Makers

There is no question when it comes to the buyers getting younger as it is Millennials that work their way to decision-making positions across all business sectors. Their relationship with modern technology makes their way of doing business differently as they are much more comfortable doing business online or even via their mobile devices. Even though Millennials understand that relationships in business matters, their way of doing things via the ease of intuitive interfaces matter much more and decision makers look up online reviews well ahead of purchasing.

No matter how businesses look at things, marketers and online testimonials enjoy priority. Additional changes required to appeal to the younger generation of B2B buyers also includes the following: Live chat on websites is one of the most important features, it is preferred above phone calls, while self-service sites allowing buyers to make purchases directly are far more favoured than those offering a request more information option. What plays a major role is to include testimonials on Google, social media and your own website.

B2B E-commerce via Mobile

Mobile usage continues to increase, and the younger decision-makers prefer using their mobiles. A report released by Google revealed that when it comes to B2B researchers mobile devices are used in 42% of the buying process, and 49% of researchers do their research via handheld devices. It might by far not be the majority but can anyone afford to isolate potential customers that makeup 42% of their purchasing audience?

A successful website is one that works excellently on desktop and mobile and therefore it is important to that the design must be fully responsive across all platforms and scale down to fit different screen sizes automatically. One-click options are favoured such as click-to-call, while drop-down menus are far more preferred than navigation bars.

Listen Socially What is Said About Your Brand

How well you know your customers do count although in knowing how they feel about the brand or your products can only be achieved by monitoring social media, which gives businesses a way to find out what has been said about the brand. This allows the identifying of customers that are unhappy, and it could be a good way to find out what shoppers want. By partaking in social discussions, businesses can find out which products to push and what changes to make, if you don’t, your opposition will and they will gain all the knowledge needed to reach success. Several listening tools are available to assist businesses with this, and these offers information regarding comments on social media sites. It is three changes that can improve your way of doing business instantly this year.

How Digital Transformation Puts the “I” Into Idea

It’s the era where Solopreneurs get to run alone with their ideas, can turn to a virtual marketplace to sell and discover skills and there’s no denying, the internet is a fast-track vehicle to Success. From the YouTubers who earn six-figure incomes to the digital tech-savvy marketers who have grown empires worth multi-million from their bedrooms or garages, to the freelancers selling their skill, one thing is for sure the internet needs to be thanked for the booming solopreneurs era.

Carl Churchill

One of the disrupters of the digital revolution is Carl Churchill who launched his own web design company at the young age of 12 and within four years made £4.7 million when he sold it. The owner of Mashable, a social news website is known by many, and the techpreneur who launched it from his bedroom is Pete Cashmore, worth £200 million, while this young man from Aberdeen is only 19 years old.

Mark Pearson

At 34 years of age, Mark Pearson does not fit into the typical category described as Generation Y, and he did not plunge straight into the online world as well, he tried entrepreneurialism the traditional way by opening a string of gastropubs in London. Eventually, he walked away from it all to launch a virtual business even he knew nothing about the internet. By locking himself in his apartment, he became self-taught via crowd-sourced and UK business forums information websites. Armed with his new-found skill, he decided to launch an online florist, then a virtual coupon business, which he sold for £55 million.

Aspiring Entrepreneurs Plant Seeds of Thought

The mistake many of those who made it big thinks is that many aspiring entrepreneurs put their plans and ideas off while they wait in hope of the right moment, and that is where they lose out as there is no lightbulb moment. In truth, there is never a great time or right time even to launch your own company and more especially an internet company. Everyone made mistakes learn from it quickly and what is scary, exciting and adrenalin-pumping at the same time is that now is the best time to take the risk and go at it alone.

It is solopreneurs that contributes to the economy of the internet now set to be worth over £221 billion according to Kurve, a digital marketing company. There are plenty of digital benefits for those with an insatiable hunger for the benefits offered by the digital world, might it be shopping fronts that requires little or no manpower or peer-to-peer sites. One thing is for certain and that is that the digital revolution is everything but a fad, it is expected to accelerate at a fast rate as it continues to develop across many countries, and more and more solopreneurs enters the new and exciting online business world.

Five Simple Tips To Help Reduce Electrical Costs

When it comes to running a business, expenses can be a big part of what eats up profits. One of those costs that seem to continuously be rising is electricity. Depending on your location, and industry, it can be a major part of your monthly expenditures, so controlling those costs and taking all steps possible to reduce your electrical costs is important.

There are multiple ways to help reduce the cost or amount spent on your electrical needs such as purchasing certified ENERGY STAR® products. These, of course, will help with the cost of powering business equipment such as computers, often by as much as 30%. When you look at the bottom line, the added cost of replacing your equipment initially may hurt, but overtime that cost is returned to you tenfold.

All Energy Star products are identified by a blue symbol. They are most commonly found on household appliances but are also found with many of today’s business products. The nice side to these products is the added energy savings does not impact the performance of the product, it only impacts the cost of operating it.

Here are five tips that are simple to follow and will help save on energy consumption and costs.

  1. Energy Star Computers

Energy Star computers are critical in today’s office environment as not many offices operate without a large number of computers that often run all day and night. Computers that have this rating use up to 65% less energy than those that do not, and when it comes to electrical costs that is huge. Consider adding in the cost of replacing your computers into your next budget as the savings will instantly be noticeable.

  1. Lightbulbs

Lighting is another big user of electricity and significant part of your electrical usage. When purchasing bulbs, using those that are LED will significantly reduce your total costs to light work areas, often by as much as 90%. Set all lights on timers to ensure that lights automatically turn off after hours or when employees are not in a particular area of the office.  Also, consider purchasing Energy Star rated light fixtures as these will add to your overall savings.

  1. Network Equipment

Older network equipment is not only often outdated, but tend to use more electricity. Purchasing routers and modems that have an Energy Star rating will reduce your electrical output by as much as 20%. Speak with your ISP provider and ask that all hardware be replaced as soon as possible. If they do not offer Energy Star routers and modems, consider switching to a new provider.

  1. Upgrade Office Equipment

Office equipment such as photocopiers, scanners and printers are another big user, although not as much as the others mentioned. Yet they still need to be powered during office hours, so consider replacing these with Energy Star ratings as well as they use 30% less on average than non-rated products.

  1. Turn Off When Not in Use

Turning off equipment when not in use add up to cost savings. This includes lamps, overhead lights, chargers and any other equipment that is occasionally used but is essential to your operation.